When you're starting out as an entrepreneur, leader, or manager, you need a mentor. Consider this book of basics as just that, whether you study it in a class, talk it over chapter by chapter with peers, or run the concepts by a trusted mentor.
It's not the most exciting but it's challenging and informational. If you manage or lead people, are promoting a project in new regions, or looking to climb the corporate ladder, put this on your desk and open it to the relevant section when you need counsel.
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