★★★☐☐ The publisher has provided a copy for review.
A technical how-to, detailing the process of company growth from two vantage points: operationally focused vs. market focused. The authors explain how market focus can be learned and will drive companies into the future. The book is designed for major corporations with a significant number of employees.
The authors identify "medium" companies as having revenue streams of $5 million -$300 million ... I suppose most business owners in the USA would identify that category as large companies. The book is a text for the methodology (and perhaps the best marketing tool for their company for those who have not met the Chief Outsiders Advantage Media Group.
Very interesting to consider how the principles could benefit non-profits or small companies. einteresting to consider how the principles would benefit a non-profit or a smaller company.